Web designing is an integral part of building a website. It includes the look and feel, overall aesthetics, graphics, etc. that represent the website.
Good web design encompasses various skills and techniques that are important for overall good consumer experience. After all, it is for them that a website is created in the first place.
Let us have a look at a few areas that should be considered while deciding on designing a website:
1. Marketing and Communication:
Every website has a specific set of audience they intend on targeting. A web designer needs to understand the persona of his audience-base and accordingly incorporate features in designing of the website. It can be something like the age group of the audience; their common likes or dislikes, cultural traits, etc. In case the website is built for business to business (B2B) purposes then the design needs to reflect the information that can help to make the deals easily.
2. User experience and Interaction:
The understanding of a user of what the website has to offer often depends on the functionality of the website. The important areas that help the user understand the content of the website are the labels, instructions and the site layout. Good web design needs to ensure that the user has a smooth and seamless experience while he/she is on the website.
3. Page Layout:
The layout of the pages of a website is again another important aspect of the web design. The presentation of information that the site has to offer needs to be user-friendly for easy understanding. Page layout covers aspects of how will individual page look on the website. The best practice is to maintain uniformity in terms of widths, image positions, image size, logo area, menu bar, margins, etc. In addition, with growing use of mobile devices for browsing, it is important that the website pages are responsive to mobile devices.
4. Typography and Motion Graphics:
Typefaces used on the website should be limited to few selective ones for uniformity as well as to ensure that the content is loaded correctly across different browsers. Incorporating motion graphics into the content of site relies on the content to be served and the audience it is being targeted at. It is usually avoided for B2B websites unless there are some demos that need to be shared for better understanding.
5. Quality of Code:
It is advisable to follow the industry standards in terms of the quality. This is done by adding a description to what an element is supposed to do in the code. It is recommended to do so to match the industry standards as well as to make sure that all the coded elements are closed.
Besides these, there are a variety of tasks and attributes included in designing a good, user-friendly website. It is advisable to hire a professional web-designing agency while doing so. You can look up for San Francisco Web Design agency to help you with it.